Audience Research

Researching the Audience

For any film researching the audience is important. In Hollywood they research not only the idea of the film, but also the ending of a film once it has been made!

The target audience is really teenagers, not just those who have experienced grief, but those who are not just interested in aliens from out of space, or car chases or rom coms.

So i asked three of my friends about the film, we did this as a group discussion.
They were all positive, but perhaps would have found it difficult to be critical. One of them did suggest the poems of Ted Hughes, which was a great help. And really through talking to them this helped develop the ideas, the red mug, the number of people on the planet , the number of cups of tea drunk during the day, so the group discussion really helped to formulate my ideas as much as test the idea.